Back in October, Zig helped Corus Entertainment launch a campaign for Scream TV, a channel devoted to horror, thriller and suspense movies. The campaign began by projecting a holographic image of a girl in the window of a home under renovation in downtown Toronto. About 10 days later, Zig uploaded two documentary-style videos on YouTube, which told the "story" of the ghost and mentioned the location. It sparked discussions online and even resulted in folks showing up at the house to check out the ghost. A few weeks later, near Halloween, Zig revealed the hoax. Their ghost held up a sign in the window with the TV channel's tagline "Get scared more often". In addition, Zig also ran transit and cinema ads. Check out video of the campaign below.
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