GE - Childlike Imagination - (2014) :60 (USA)

Whitehouse Post Editor Rick Lawley recently teamed with MJZ Director Dante Ariola and BBDO NY to create Childlike Imagination, a fantastical new spot from GE. The project presents a VFX spectacle of rare quality and raw beauty, pairing surreal imagery with a young girl’s description of her father’s work at GE. From underwater fans powered by the moon to hospitals you can hold in your hand, GE’s latest infuses these technologies with a fresh and well-earned sense of wonderment.

About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.

Agency: BBDO New York
Copywriter: Nick Sonderup
Art Director: Eric Goldstein
Head of Music Production: Rani Vaz
Senior Account Director: Peter McCallum
Account Manager: Sam White

Production Company: MJZ
Director: Dante Ariola
Director of Photography: Benoit Delhomme

Music House: Barking Owl

Editorial: Whitehouse Post
Editor: Rick Lawley
Editorial Assistant: Brandon Porter
Producer: Joanna Manning
Executive Producer: Joni Williamson

Visual Effects House: Method Studios

Audio Mix: Heard City
Mixer: Phillip Loeb