Gatorade - Groove Like Mike #belikemike - (2015) :60 (USA)

Animal Music have updated the 1992 Be Like Mike jingle, here to be grooving like Mike. Also to Dream like Mike. With added animation on the original footage the ad feels brand new. The original feels not so dated in the first place though, it's refreshingly low-key and approachable in its admiration of a sports celebrity. Mike laughs with actors and plays with kids. Then flies around a basketball court like a god.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Music Production Company: Animal Music

Move Like Mike (:90)
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Director of Digital Strategy: Jeff Miller
Senior Marketing Manager, Digital: Abhishek Jadon
Assistant Marketing Manager, Digital: Nicki Granadier
Director, Sports Partnerships: Jeff Chieng
Sports Marketing Manager: Jonathan Kander
Agency: TBWA\Chiat\Day
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Copywriter: Scott Cleveland
Art Director: Pierce Thiot
Director Of Production: Brian O'Rourke
Executive Producer: Sarah Patterson
Associate Producer: Garrison Askew
Managing Director: Peter Ravailhe
Brand Director: Simon Nicholls
Branded Entertainment Manager: Marc Johns
Account Supervisor: Robyn Morris
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Production Company: 1stAveMachine
Creative Director: Tomi Dieguez
Directors: Can Can Club / Diego Berakha
Executive Producer/Partner: Sam Penfield
Head of Production: Lisanne McDonald
Senior Producer: Malú Rodríguez
Production Company Buenos Aires: Tronco
Executive Producer: Lautaro Brunatti / Leticia Christoph
Line Producer: Lucio Fiorentini
Art Director: The Art Brothers
DOP: Juan Maglione
Postproduction: Mate Post