Gatorade have digitally remastered and reintroduced the “Like Mike” song to today’s audience. Then they turned it up a notch, using music production house Animal Music skills, to update the jingle into modern and relevant songs. You can #BelikeMike, and you can Dream like Mike. Who hasn't dreamt about going one on one with their favourite player when playing in their own front yard? Lifting footage from the 1992 Be Like Mike ad, Mike is playing a game of one on one with this young man thanks to the footage from the old ad.
Animal Music created 3 unique version of the "Be Like Mike" song using the same lyrics – all of which leverage Gatorade’s enormous influence in sports and pop-culture from the last 50 years.
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Music Production Company: Animal Music
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