Ford Pinto Wagon with Squire Option Ad (1973) - Three basic reasons why the Pinto Wagon is the best-selling economy wagon in America.

Three basic reasons why the Pinto Wagon is the best-selling economy wagon in America.

In less than one year, the Pinto Wagon became far and away America's favorite small wagon. Ahead of Vega Kammback and VW Squareback; ahead of all Toyota, Datsun and Opel wagons combined. The reasons are simple, and basic. YOU GET A LOT FOR YOUR MONEY. First and foremost, the Pinto Wagon is an economy car: low in price, easy on gas, low on upkeep. But it's also a roomy little wagon. Put the rear seat down and you get over 60 cubic feet of cargo space. (VW and Vega give you about 50.) The lift gate swings up, the spare tire is stored under the cargo floor to maximize carrying space. You get comfort and luxury, too: high back front bucket seats, plush carpeting, and plenty of leg, head, shoulder and hip room. All this at a base sticker price of $2,319 forthe basic Pinto Wagon; $2,556 leek s for the handsome Squire Option version. (Prices exclude dealer preparation, destination charges, if any, title and taxes.)

ITS ENGINEERED FOR DEPENDABILITY. A rugged 2,000 cc cam-in-head engine (right) is standard on Pinto Wagon. It delivers all the power and pep you need to pull the wagon, fully loaded, almost anywhere. Its dependability has been developed in millions of miles of actual driving. Front disc brakes (left) are standard, too—for dependable stopping and minimum fading. BACK TO BASICS: DURABILITY. VirtuallyeverypartofthePintoWagon was designed with durability in mind—from the welded unitized steel body to the extra strength ball and universal joints and the full synchromesh transmission. Economy, depend-ability and durability: those are the basics Ford made famous in the days of the Model T and Model A. See your Ford Dealer.

When you get back to basics, you get back to Ford.