Ford Kuga Master - Eric Leclerc Dines - (2016) 2:26 (Israel)

How do you show that the Ford Kuga is made only from the finest material? How do you tell people it's the most premium and quality crossover in its category? How do you show off details, like the leather seats, the soft cushioned steering wheel, the tinted glass and the special engine belt, without being boring?

Call mega illusionist and omnivore extraordinaire, Eric Leclerc and have him eat it! He is Canada's two time magic champion and even better known for his peculiar predilection for eating glass. So Ford Kuga invited him to feast on their car and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the Ford Kuga is. It's grrrrreat. Sorry, wrong ad. Eric, on the other hand, might be a little crazy.

Agency: BBR Saatchi & Saatchi
Air Date: 6.4.16
C.E.O: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Oded Nadir, Idan Levy
Art-Director: Tal Leshetz- Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Maayan Dar
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Tomer Gilat, Yaron Keinan, Michael Shely
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar Simis
Director: Yoram Ever-Hadani
Production: Mialma
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal arbel