Making the point that the Ford Bronco can drive pretty much anywhere, the only traffic jam you'll experience is when you run into a flock of sheep.
Note, first published in Globs magazine, 20/07/23
Client: ford
Agency: BBR Saatchi & Saatchi
Igal Ezra - VP creative
Anat Izhaki Abo - Creative manager
Shlomo Kavas - Copywriter
Kobi Nevo – Art
Ronit Doanis – Traffic
Ran Danino – VP client
Liel Cohen- Account Supervisor
Shahar Atal – Account Executive
I've seen this idea countless times... even in Israel for Land Rover in 2017
https://www.joelapompe.net/2017/07/28/rush-hour-land-rover/
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