In days of yore, true believers fired up the ol' barbie with sacramental oils to make God/Gods happy. Today, we have "Palmolive Aromatherapy Liquid Soap, Anti-Stress" and a bajillion other specially scented products to flare your nostrils into a sense of well-being whilst you toil away at the drudgeries of modern life.
So is aromatherapy real or a bunch of hooey? One thing's for sure - it appears to be a damn good marketing gimmick. However, this brings up an additional question - Is "aromatherapy" as used in marketing real or a bunch of hooey?
Nelson Handel smelled a story for the LA Times in a rather lengthy but very well researched and written report. Give it a read while I go downtown to try and score some Clorox Spring Mountain Meadow Multiple Orgasm Fresh Blossom Bleach from my local dealer.
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Arometherapy is real! Windex's new Moonlight Magic Marigold Melody scent cured my gout and improved my sex life by up to 25.4 per cent!
Truth in advertising at last!
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PermalinkI think one of the biggest issues here is the misuse of the term "aromatherapy." Just because something's scented doesn't automatically make it aromatherapy.
But thank the Gods for scented products. To paraphrase a comedian whose name I can't remember right now, thanks to Glade, instead of my bathroom smelling like ass, now it smells like flowers and ass. Very relaxing.
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PermalinkAromatherapy? Bahhh...
Once, while visiting a cute little boutique at the shore, I found myself shelling out an obscene amount of money for a little bottle of "hangover remedy" oil to sniff or add to bathwater.
All I can say the oil was nothing but hooey! But hey, if people want to believe in it and are compelled to buy products touted as being aromalicious to boot, god love 'em. Perhaps I'll start offering clients scented direct mail pieces... subliminal is just so over...
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