Focus Features "#hopeforourdaughters" (2015) 2:00 (USA)

To promote the Oscar contender wannabe Suffragette Zambezi created a choddy starring young women who have no idea the atrocities against women they're mentioning are still happening in 2015, not just back in 1915. The girls, of course have no idea it's still happening around the world because it is not happening most likely, in their zip codes.

This leads to a hold-up-a-sign-and-make-a-sad-face social campaign. If we use the hashtag #HopeForOurDaughters and post our hope for the future on Instagram, Focus Features will donate to Equality Now.

Focus Features, is a division of NBC Universal, which is owned by Comcast, who made 16.9 billion dollars last year. Instead of forcing people to participate in order to make a donation, why not just spend the money. Or better yet considering how many people Comcast/NBC Universal/Focus Features employs, why not start in the home, so to speak? Seems like it would be a more powerful statement to say "From now on, we're paying people the same regardless of gender," as opposed to "that's a nice hashtag we made. Wouldn't it be a shame if you didn't use it and Equality Now didn't get money?"

The real question though is, does this ad make you want to see the movie?

Client: Focus Features
Agency: Zambezi
CEO + Founder: Chris Raih
Managing Director: Pete Brown
Executive Creative Director: Josh DiMarcantonio
Executive Producer: Alex Cohn
Senior Producer: Andrew Gage
Associate Creative Director, Art Director: Nick Rodgers
Associate Creative Director, Copywriter: Ben George
Copywriter: Jack-Anthony Collier
Jr. Copywriter: Kishan Saujani
Jr. Art Director: Paula Coral
Account Director: Luke Lamson
Account Executive: Nicole Younger
Director of Digital: Ricardo Diaz
Chief Strategy Officer: Kristina Jenkins
Junior Strategist: Keely Galgano
Production Company: Pulse Commercials
Director: Lucy Walker
President, Executive Producer: Kira Cartensen
Executive Producer, Head of Production : Hillary Rogers
Producer: Sarah Feeley
Production Supervisor: Dannikke Walkker
Editing House: Zambezi
Editor: Ling Ly