Fleetmatics "Therapy" (2014) 1:15 (USA)

The Truck Whisperer is back, for Fleetmatics.

Fleetmatics is a software as a service company that helps you manage commercial fleets so you can keep on top of fuel waste, human error and performance.

For business to business they're kind of interesting, but as an overall ad, the "Because X doesn't exist, use Z' concept is too formulaic.

Client: Fleetmatics
Agency: FCB Chicago
Todd Tilford, Chief Creative Officer
Teddy Brown, EVP Group Creative Director
Alison Hammer, Associate Creative Director
Mike Wegener, Associate Creative Director
Cayne Collier, Writer
Katie Roach, Senior Producer
Michael Antonucci, Producer
Ben Flaherty, VP Director
Steve Immer, Editor
Karyn Kerner, SVP Group Management Director
Al Gross, SVP Director Strategic Planning
Cat Roggow, VP Management Director
Sarah Lopez, Assistant Account Executive
Leigh Jones, BoomThrift Productions, Executive Producer