Yahoo is getting in on the video content trend and consumer generated advertising.
In a departure from traditional advertising campaigns, Yahoo! and its agency, Soho Square / OgilvyOne, invited film school students to participate in creating the new advertising. Yahoo! and the agency worked with the London Film Academy, Parsons, the San Francisco Art Institute and Yale University to develop scenarios in which a person directly or indirectly reveals that his or her "Yahoo! has changed."Additionally, Yahoo! created a new Yahoo! Video category where users can easily upload their own videos to be viewed alongside the film school work. For the first time, Yahoo! has made available a variety of creative assets for consumers to incorporate into their videos, including the Yahoo! logo, yodel and sample scripts. Yahoo! will select the best submissions to feature in its ongoing advertising on the Yahoo! network.
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