Miles Mouvay was born in a movie theater and carried home in an extra-large popcorn bucket. Miles’ story will play out over a series of eight 30-second commercials, eighteen digital videos, online advertising, print ads, in-theater commercials, profiles on Twitter (@fandangomiles), Instagram (fandangomiles) and YouTube, and outdoor billboards throughout New York City and Los Angeles. The first TV commercials debut this week in key markets and in theaters with a full national broadcast and cable roll out next week, featuring spots on “The Tonight Show Starring Jimmy Fallon,” “Jimmy Kimmel Live,” “The Late Show with Steven Colbert,” “The Late Late Show with James Corden,” “The Voice,” and other top shows.
“We’re excited to introduce Fandango’s very first brand personality, Miles Mouvay, as brought to life by the ever-likable and charismatic Kenan Thompson,” says Fandango SVP and Head of Marketing, Adam Rockmore. “Our new brand ambassador Miles possesses an infectious enthusiasm that will spark excitement for Fandango’s ticketing innovations, perks like our VIP rewards program, our original movie-related programming, top-ranking trailers and clips and many other services.”
The Miles Mouvay campaign launches in conjunction with Fandango’s overall “We Love Movies” marketingprogram, which has featured radio sponsorships of broadcast personalities Ryan Seacrest, Steve Harvey, Dan Patrick, event sponsorships at CMA Music Fest, the BET Experience, LA Dodgers games, Oddball Comedy Tour and the Riot Fest Music Festival.
AGENCY: Stun Creative
Executive Creative Director - Mark Feldstein
Executive Creative Director - Brad Roth
Senior Creative Director - Sara Cahill
Creative Director - Amanda Hanig
PRODUCTION COMPANY: Stun Creative
Executive Producer - Brad Roth
Executive Producer - Mark Feldstein
Director - Dan Rush
Producer - Gunnar Clancey
Director of Photography - Maz Makhani
Production Designer - Robert Fox
Graphics - Buster Design
Art Director - Stephen Kirklys
Producer - Kelley McDermott
Editor - Dayne Tanioka, Serena Galin, Heidi Strock
Audio - Rob Tremain
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