Focusing on parental guidance, this spot features how braces are a rite of passage, but with a clever twist: parents having “the talk” are actually discussing getting braces.
CREDITS
Creative Director: Chris Breen
Art Director: Adam Millman
Copywriter: Lauren Glynn
Account Director: Jen McElroy
Production Company: MEDIA TEAM
Director: Tim Reis
Assistant Director: Jenna Kanell
Director of Photography: John Manfredi
Gaffer: Michael Bremer
Sound Mixer: Paul Katzman
Production Assistant: Max Yoder
Production Assistant: Scott Conley
Makeup Artist: Jenny Nesvetailova