Face à l’inceste - Two Monsters in my Story- (2021) 2:10 (France)

The animation for this ad is fluid and malleable, making innocent silhouettes into towering monster shadows, and the story it tells, is an awful truth.

In France, a child victim of sexual abuse still has to prove before the law that he did not consent.
 

The association Face à l’Inceste (formerly Aivi), the first French organization to fight against incest, supported by Publicis Conseil, is releasing its new campaign aiming to establish the assumption of the child’s absence of consent in laws surrounding incest. 

Despite the current context (Duhamel affair), incest is still a taboo in France, and the question of consent is still relevant (Matzneff affair). Even today, in France, a child who reports a sexual abuse committed by a family member must testify in court that he did not give his consent. This is, thus, the subject of a proposed bill bringing to light the lack of consent of minors in sexual offences. 

“It is about stopping to ask a child, in the same way as one would an adult, il they gave their consent for these actions. To stop asking if they were okay to have sex with a family member. Moreover, it sends a symbolic message: children must protect themselves; they can’t rely on the law. This is absolutely appalling, and we have been fighting against this legal aberration for 20 years.” says Isabelle Aubry, President of Face à l’Inceste

Through the eyes of a child, the film, animated by Jungler and accompanied by the talented painter Jackson Edward Joyce based in Brooklyn, NYC, raises the disturbing nature of the question of consent. It brings to the attention of the audience how the legal sector forces a victim to keep reliving their physical and psychological nightmare. Culminating as he meets the judge.

CLIENT 

Face à l’inceste - Isabelle Aubry 

ADVERTISING AGENCY: Publicis Conseil

• PRESIDENT OVERSEEING CREATIVITY: Marco Venturelli
• EXECUTIVE CREATIVE DIRECTOR: Fabrice Delacourt
• COPYWRITER: Kevin Salembier
• ART DIRECTOR: Nicolas Hurez
• ASSISTANTS ART DIRECTOR: Anne-Fleur de Bailliencourt and Geoffrey Kristof
• PLANNING DIRECTOR: Marine Catalan
• ACCOUNT MANAGERS: Caroline Darmon and Priscilla Vaudevire,
• TV PRODUCER: Benjamin Auberdiac (Prodigious)
• TRANSLATION: Thanapol Ekwattanachotkul

FILM PRODUCTION: 

PRODUCTION HOUSE: Jungler 

• DIRECTOR: Vincent Gibaud
• PAINTER ILLUSTRATOR: Jackson Edward Joyce
• LINE PRODUCER: Amandine Bruneau
• EXECUTIVE PRODUCERS : Alexandra Chavane et Sébastien Pribile 
• 2D ANIMATORS: Marine Beaucaire, Sixtine James, Antoine Fleury, Alice Blaskevic
• COMPOSITING ARTIST: Lucie Ikhennicheu

POST-PRODUCTION COMPANY: Prodigious 

• POST-PRODUCERS: Franck-Herve Marc and Jonathan Keita
• COLORIST : Clément Le Fouest 

AUDIO COMPANY: Prodigious 

• SOUND PRODUCER: Boris Jeanne and Fabien Cornec
• SOUND ENGINEER: Laurent Lavaud and Hugo Durand
• SOUND DESIGNER : François Vacherot
• MUSIQUE : The Grand Duel (Parte Prima) - Luis E. Bacalov

PRESS PRODUCTION: Prodigious 

• PRESS PRODUCER: Nathalie Osmont
• TRAFIC : Marie Paul de Bodard

MEDIA AGENCY: Starcom 

• ACCOUNT DIRECTOR: Nathalie Papi
• CONSULTANT MEDIA: David Joseph
• DISPLAY BUYING: Laura Wai et Julien Lamb
• TV BUYING: Guillaume Margot et Elsa Lebizay
• PRESS BUYING: Laurence Prima
• OPS BUYING: Julie Frankel

PRESS RELATION: Publicis Consultants

• DEVELOPMENT DIRECTOR : Leila Grison
• CONSULTANTS : Caroline Lheritier et Laura Diaz Mannier