Youknow, sometimes you really need a torch - and this campaign from Rediffusion DYR Mumbai perfectly illustrates the situations that may require a torch, without showing you anything but pitch dark.
Client: Eveready Torch
Agency:Rediffusion DYR Mumbai
Anandaroop Ghosh : Creative Director
Piyash Ghosh : Art Director
Anandaroop Ghosh : Copywriter