ESPN/NASCAR – The Nationwide Series - Dominoes (2010) :30 (USA)

"Dominoes," the first spot in ESPN's new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series--where up-and-comers get a shot at beating seasoned drivers. Using the tagline IT'S ANYONE'S RACE, the spot tells the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, Zoic and agency Wieden + Kennedy were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallica's "Master of Puppets," "Dominoes" captures the intensity of NASCAR and showcases the fine line between winning and losing.

LAUNCH DATE
2/2/10
WIEDEN+KENNEDY NEW YORK
Creative Directors: Stuart Jennings
Copywriter: Luke Behrends and Heather Larimer
Art Director: Cyrus Coulter
Producer: Dan Blaney
Account Team: Matthew Mauriello and Mark Williams
Executive Creative Directors: Todd Waterbury and Kevin Proudfoot
Agency Head of Content Production: Gary Kriegß
PRODUCTION
Production Company: Zoic Studios
Director: Loni Peristere
Executive Producer: Steve Schofield and Erik Press
EDITORIAL
Editorial Company: Zoic Studios
Editor: Dmitri Gueer
Post Producer: SeanTompkins and Michael Crapser
Post Executive Producer: Erik Press
VFX
VFX Company: Zoic Studios
Executive Producers: Steve Schofield and Erik Press
VFX Supervisor: Chris Jones
Director: Loni Peristere
Editor: Dmitri Gueer
Fx Directors: Kevin Struckman and Mike Rhone
Flame Artist: Steve Meyer
Pre-Viz and Layout: Chris Desantis
Lighting Director: Michael Cliett
3-D Supervisor: Andy Wilkoff
VFX Producer: Michael Crapser and Sean Tompkins
CG Supervisor: Brad Hayes
Animators: Brian White, Teague Christie, John Lima, Michael Davidson, Geoffrey Mark, Brad Mullinuex, Trevor Adams, Peter Nye
Composite Supervisor: Nate Overstrom
Compositors: Dayna Mauer, Renaud Talon, Ken Littleton, Dan Weber, Chris Irving, Chris Jones
MUSIC + SOUND DESIGN
Composer: Metallica
Sound Designer: Brian Emrich/ Trinitite Inc.
Song: “Master of Puppets”
Label: Rhino Entertainment (Warner)
MIX
Mix Company: Sound Lounge
Mixer: Philip Loeb