Eric Pierre named Executive European Creative Director of TBWA\G1

TBWA\G1 (Paris) has hired Eric Pierre as Executive European Creative Director. Eric will oversee all creative for the Nissan Europe account in more than 25 European countries.
He also assumes the role of Executive European Creative Director of the Omnicom agency unit - Nissan United. Nissan United is dedicated to the automotive manufacturer, and has been created in order to gather under one umbrella all agencies working on the account.

“We are thrilled to welcome Eric, one of his generation’s most talented Creative Leaders . His creative track record to his indisputable international experience made him the perfect match for this role. We aim to raise the bar for Nissan's communications by combining creativity, boldness and innovation” explains Ewan Veitch, President of TBWA\G1 and Nissan United Europe.

Eric has been multi-awarded in the main French and international festivals, and will lead the multi agency creative teams that work on the account.

In 1996, Eric began his advertising career at Ogilvy & Mather Paris as Copywriter. He then joined Saatchi & Saatchi Paris, where he worked very closely with the London Office for international accounts like Sony, Toyota and Monster.com.

In 2000, he joined Euro RSCG Morocco as Senior Copywriter, to develop local and international campaigns for Citroën. In 2002, for Leo Burnett Paris, he was in charge of developing creative campaigns for accounts such as P&G, Kellogg’s, Barclays Bank, Krisprolls, and above all creating pan-European campaigns for Fiat.

In 2008, he decided to move to CLM BBDO as Creative Director. A few years later, he was promoted at the head of a team dedicated to Merdeces-Benz and Smart.
The campaigns created over these years have been awarded in more than 20 national and international advertising festivals, including a Gold at the Cannes Lions and EFFIES.
He worked at the same time for international clients such as Pepsico, Gillette, Mars and Hewlett-Packard, multi-awarded as well.