Eastpak - Built to Resist / Aka (director's cut)- (2010) :60

And now we've graduated to the directors cut of "Aka".

The Eastpack-clad bunch of little people pop out of their bags resembling Mexican Lucha libre wrestlers and perform something that looks a lot like the Māori Haka dance.

I think we all know what the creative team was on, what we need to know is what did they put in the water for the client?

The best part of this campaign is the fact that it got sold!

The execution required skilled costume making, done by Puppetown, to allow the cast to fold into and out of their transforming backpacks as seamlessly as possible and still be able to move properly. It works great. 

Eastpak: “Aka” (director's cut)
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron

Production Company: Caviar, Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Charlie Johnston
Telecine: The Mill
Colorist: Fergus McCall

Eastpak: “Skatestreaker”
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron
Production Company: Caviar Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Charlie Johnston/Josh Schaeffer
Telecine: Lost Planet
Colorist: Paul Snyder

Eastpak: “Battle”
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron

Production Company: Caviar Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Paul Snyder
Telecine: Lost Planet
Colorist: Paul Snyder