In a world where trans representation in media is just so overwhelming that you'd think we'd have hit peak diversity saturation, Channel 4 keep pushing the boundaries further with the "Diversity In Advertising award", where the winner gets free airtime on Channel 4. The winner here is E45 with this creative, where, gasp, trans individuals do something as mundane as skincare in their bathrooms. Because, you know, who doesn't want to see more bathroom routines on TV? It's not like we've ever seen that before.
Agency: T&Pm
Creative team: Sarina Da Costa Gomez; Mika Alcock; Dan Dehlavi; Kate Allsop; Toby Allen
Client: Sally Perry, global category director, skin health, Karo Healthcare
Production company: Academy Films
Director: Sophie Ray
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