Doritos giant vending machine stage at #sxsw

Oh wait, hold up. Something happened at SXSW that we should take note of,. The giant Doritos vending machine.

This weekend’s SXSW Music Festival featured a special stage that was a giant Doritos Vending Machine as part of Doritos launch of their new “Jacked” chip. The machine, created by Goodby, Silverstein and Partners, was 50 times larger than a typical vending machine, totaling six stories. The machine featured real bags of Doritos with giant chips in them. At the lowest level of the machine was a stage.
The stage saw several performers over the weekend, including a kick-off with Snoop Dogg and several other musical performances.

So it's SIX stories tall, has GIANT bags of Doritos and GIANT chips in them - and NONE of these fell out of their spots onto the stage to satisfy what must be the worlds largest case of the munchies owned by Snoop "I smoke all day every day"? I mean seriously, ya'll. It would have been so hilarious.

Ad agency: Goodby, Silverstein and Partners