Kaboose Inc, the world's leading independent online media destination for kids has partnered up with H.J. Heinz Company to help launch Silly Squirts(tm).
In the deal, Kaboose gets label space on millions of Heinz-base brand and Silly Squirts(tm) bottles, and in turn Heinz gets an interactive Heinz micro-site within Kaboose.com.
"Kaboose is very excited" said Jonathan Graff, President of Kaboose.
Ok sorry people I can't write any more about this without giggling myself to death like Beavis. Someone please get my mind out of the gutter but the squirty kaboose pun-temptations are getting to be a bit much for me. ;)