DM9DDB São Paulo created a campaign that shows how easy it is to full tourists with counterfeit money and offer up the Novo Mundo Cash Passport card as a solution.
Cliente: NOVO MUNDO CURRENCY EXCHANGE
Product: NOVO MUNDO CASH PASSPORT
Chief Creative Officer : Marco Versolato
Creative Director : Leo Macias, Zico Farina
Copywriter Filipe Medici, Ricardo Salgado
Art Director : Bruno Trad, Rafael Segri
Photographer : Marcus Hausser
Illustrator : Boreal
Account : Marcelo Passos, Tânia Pera, Julia Wald.
Media : Adrian Ferguson
Graphic Producer : Clariana Costa/ Nereu Marinho
Art Buyer : Clariana Costa/ Alessandra Salles
Advertiser: Vinicius Nogueira Carmona