JWT New York created an installation in Grand Central Station using 25,000 roses, to reinforce the truth in the line "diamonds are forever" by using one of the popular non-everlasting items people are buying instead of diamonds these days - namely roses. After two weeks the billboard wasn’t quite so pretty anymore as this case study video shows.
The Rose display was designed by chic celebrity floral designer Antony Todd, commissioned in celebration of Mother’s Day.
Walt Connelly, Kash Sree (Executive Creative Director)
Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth (Creative Director)
Holly Otto, Lauren Eberhardt, Kathryn Leo (Agency Producer)
Directors: Leif Jensen, Chris Maiorino
Production Company: Humble
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