Smoke & Mirrors and Mother take us on the inside for this Dell spot reminiscent of a bizarre 80’s music video. Eccentrically costumed women with half black, half white dresses and hair, rhythmically assemble an engine. As their creation comes to fruition, the machine is lifted then installed, into a giant Dell laptop - showing us the
power inside the new XPS m1330.Smoke & Mirrors provided seamless beauty and VFX work on the models, the engine and various components. Extensive set clean-up throughout the four films finished with the engine disappearing into the highly potent Dell XPS.
The Creds:
Client: Dell
Spot Title: Engine
Air Date: July 2007
Agency: Mother, NY
CD: Linus Karlsson/Paul Malmstrom
AD: Lawrence Melilli
Copywriter: Matthew Mulvey
Producer: Emma Starzacher
Prod Company: RSA, Bicoastal
Director: Jonas Åkerlund
Post/Effects: Smoke & Mirrors, NY
Creative Director: Sean Broughton
Sr. VFX Artist: Brad Scott
VFX Artist: Sam Caine
Head of Production: Cary Flaum
Editorial: Spotwelders, NY
Editor: Dick Gordon
Producer: Amanda Charles
Graphics: Stardust, NY
Audio Post: Sound Lounge, NY
Mixer: Scott Persson
Music: The Teddy Bears
Artist: Devo
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