It was only yesterday that we posted that Saatchi & Saatchi, Stockholm wonderbra ad, but it seems it needs to be sent to the badland corner for a bit.
Last year this double-page spread which was a finalist at the One Show and Cannes Lions, sold naughty nothings in the middle east. How do you do that? Show nothing! (more inside)
TBWARAAD cleverly printed 'skin' texture on the magazines pages, leaving a black silk bookmark in the middle to act like a thong, whisper with a tiny headline "thongs and things" for the client Bendan, and presto - ad communicates without showing anything. Clever.
vs.
The wonderbra ad is on the same wavelength of not showing anything, but it uses that old "pen-trick". Supposedly, one sticks a pen under the breast to see if one has saggy boobs, because if it stays there some reckon you do. By putting the pen in the middle they demonstrate what a wonderbra does to all girls worried enough about gravity to try strange pen-tricks.
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It must be day for coincidences for Saatchi & Saatchi & lingerie, as they've just won the Bendon account see below:
BENDON GIVES SAATCHI'S GLOBAL VALENTINE'S DAY GIFT
Bendon has appointed Saatchi & Saatchi New Zealand to their Bendon and Fayreform global business.
Evangelia Henderson, Bendon's General Manager Marketing said: "We are very excited by the partnership with Saatchi's in developing these iconic New Zealand brands. We are very strong in our home market and see enormous global opportunities. We were impressed with their insights, their capabilities and their Global networks support of our dreams".
Says Andrew Stone, Saatchi & Saatchi New Zealand CEO: "We love working with great kiwi brands here and overseas. We believe in what Bendon are doing and can't wait to producing some iconic ideas to make them even more famous. To celebrate, everyone at Saatchi's received a Bendon voucher for themselves or loved ones for Valentine's Day."
Happy Valentine's Day to all you Adgrunts X
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Permalinkwow, there's an odd syncronicity!
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PermalinkPS This badland pairing showed up the Swedish tradepress Resumé, sans link to us.
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