"The same lovely scent as Date deo cologne, Date cologne shampoo" - Cut to a lady who says "A little here, a little there," and suddenly we're in a pool full of nude ladies who joke and play.
"What are you girls doing?" asks a man off camera, to which one lady replies; "We're advertising DATE, deo cologne, roll-on, and cologne shampoo."
That my friends, was the only copywriting required to get to shoot an ad full of nude models in 1975.
Client: DATE