Dark and Lovely “Bigger than Breakage” (2014) :30 (USA)

Publicis Kaplan Thaler asked Scarlett to create a spot using the Dark and Lovely pack artwork. Scarlett artists dove deep into the Aquarelle technique to create an urban landscape that washes itself in pastel watercolors. It looks neat, all right, but the woman's hair is amazing.

Client: SoftSheen-Carson
Product:Dark and Lovely Au Naturale Anti-Breakage Recipes
Agency: Publicis Kaplan Thaler
SVP, Group Creative Director: Josiane Ohana
VP, Creative Director: Jana Jarosz
VP, Assoc. Creative Director: Laronda Davis
Chief Production Officer: Lisa Bifulco
Dir. Of Broadcast Production: Nadia Blake
Executive Producer: Jennifer Guliner
Business Manager: Erin Milhaven
EVP, Group Account Director: Linda Joselow
VP, Account Director: Tanya Hill
Asst. Account Director: Mary Grace Roxas
Production Company/Director: Scarlett
Design/Animation: Scarlett
Beauty/Finishing: Scarlett
EP, Managing Director: Wendy Brovetto
Editorial: BlueRock NY
Editor: Noelle Webb
Assistant Editor: Scott Zeitlen
Producer: Amy Selwocki
Colorist: Tim Masick @ Company 3
Music House: Volition
Composer: Wendell Hanes

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