Culturelle, which is a fantastic pro-biotic, has a lot of word-of-mouth recommendations. This spot features real Culturelle users touting the benefits of the product. By the way, Culturelle is the only probiotic brand with 100% of the #1 clinically studied probiotic strain, Lactobacillus GG.
Client: Culturelle
Agency: Grok
CEO: Julie Bauer
CCO: Tod Seisser
CCO: Steve Landsberg
Art Director: Thomas Mori
Copywriter: Mara Weinraub
Account: Nadia Minchella, Samantha Cho, Erin Rathz
Agency Producer: Bob Shriber
Director: Seth Epstein
Production Company: Stardust West
Editorial: Stardust East
i-Health, Inc. Client:
SVP Marketing: Jane Wadler
• VP Marketing: Susan Lewis
• Director, Marketing: April Mills
• Brand Manager: Paul Dworak