Cream - get on top........ A new ad magazine is born.

There's a new player in town, Cream magazine. Cream is a quarterly media mag from C Squared which apart from updating readers on the ongoings in the advertising and media world, wants to show off innovative media thinking worldwide. Each issue has a directory of case studies of creative media campaigns, and features on media, creatives behind the campaigns and such. Sound like your cup of.. eh.. cream? ;)

I got two issues here - and I'll be keeping them as they have a harder cover and will be useful to refer back to in the future. Neat feature that. ;)

Plus points: I love the format! I like mags that I can carry with me without having to roll it up in my purse, and that don't hog the small space of desk left between my keyboard and myself. Small enough to feel nimble, big enough to be an easy on the eye read and easy to overview is the smart A5:ish size. Like Goldielocks once said - the size of Cream is just right.

Minus points: Don't dig the frequent poor resolution images that I spotted peppered through both issues. It feels very "steal image off the web 1997" to see blurry images in print. A mag published quarterly should have ample time to get images with the right resolution before they print. Lets hope it was just first issue mishaps and we won't see any more of that.

For media people, account execs and creatives alike - I think many in the biz will find cream a useful reference mag. Have a peek.

Every issue lists more than 35 examples of innovative media executions – from media novelties (such as media firsts, new uses of technology and cunning ambient ideas) to in-depth marketing initiatives (such as media owner deals, brilliant multimedia strategies and ground-breaking consumer insight studies).
Each entry in Cream is accompanied by a 250-word explanation of the work serves as an example of best-in-class media to the wider global advertising community.

Cream will set you back 120 € ( £80) for a year if you reside in Europe, 160 € ( £107) for the rest of the world. A single issue is 30 € ( £20) .