All the bugs join in to steal the bottle of joy. Or at least the contents.
Wieden+Kennedy Portland
Title: Heist
Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Directors: Hal Curtis, Sheena Brady
Art Directors: James Moslander, Lee Jennings
Copywriter: Marc D'Avignon
Senior Agency Producer: Matt Hunnicutt
Associate Agency Producer: Juliana Montgomery
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Producer: Tina Chiang
Post-Production Coordinator: Thomas Knight
Editor: Brett Nicoletti
Storyboard Artist: Josh Wiesenfeld
VFX Supervisor/CG Lead: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Desktop Supervisor: Lane Jolly
Animation Lead: John Velazquez
Lighting Lead/Look Development TD: Mike Dalzell
Fluid Simulation: Scanline VFX
Pre-Visualization: Mike Makara , Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer
Senior Animator: Yvain Gnabro
Animators: Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers
FX: Jan Bitzer, Kiel Gnebba,
Flame Artist: Alex Kolasinski
Compositors: Jared Sandrew, Michael Dobbs, Miguel Bautista
Senior Lighter: Kyle Cassidy
Lighter/Look Development: Katie Yoon, Wendy Klein
Lighters: Ian Ruhfass, Barry Kriegshauser
Modelers: Clay Osmus, Andy Kim
Modeling/Generalist: Bryan Repka
Rigger/Generalist: Petrik Watson
Riggers: Sean Comer, James Parks, David Bosker
Roto/Paint Artists: Krystal Chinn, Austin Brown, Scott Baxter
Mix: Lime Studios
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Peter and the Wolf
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mixer: Loren Silbur
Assistant Mixer: Lindsey Alvarez
Mix producer: Jessica Locke
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It's got a nice Fantasia-like feel to it, but I have to be honest: I could comfortably live the rest of my life without seeing any more cutesy anthropomorphized animals.
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PermalinkLovely work from Pysop...but that's to be expected. ;) I prefer this spot leaps and bounds to the Avatar ad.
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PermalinkCaff is kissing Pysop-butt! No, I agree actually I can't think of anything they did that wasn't excellent work.
Also, Neaner has a point, this ad will travel the world airwaves.
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PermalinkLike backwrite, I'm not in love with the cutesy anthropomorphized animals, but I'm sure this ad will haunt the airwaves worldwide for the next year or two like "The happiness factory" did.
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PermalinkA glass bottle that floats?
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PermalinkButterflies that can hang out in the shape of a bottle? Insects that arrange a coordinated heist? Live a little! It's a fantasy!
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