Citroën: Robots Chorus (Technodays) - (2012) :30 (France)

Channeling Band Aid but with Robots, it's as if Daft Punk woke up in Bruce Springsteen's retro nightmare. Citroën are camper than ever and I for one have no idea how this sells awesome suspension. Are we still talking about cars?

The latest from Agence H Paris for Citroën is this 80s Live Aid inspired robots chorus created by Vancouver-based The Embassy. Over the years Citroën has utilized the robot in many of its campaigns, and this new spot, "Robots Chorus", is a celebration of the Citroën automobile through song and robot. For the spot, The Embassy handled all production and post-production from start to finish. Like the iconic "We Are the World", this spot is deliberately shot with minimal production design in order to make the concept feel more believable. "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake." Said Winston Helgason, President, The Embassy. "This is often reflected in the colour grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."

Client: Citroën -Jean-Marc Savigné -Johann Varin -Alexandra Wettling Agency: Agence H - Paris Agency Producer: Christopher Thiery Agency Producer: Julie Malet Creative Director: Gilbert Scher Art director: Luca Cinquepalmi Art Director: Marco Venturelli Copyrighter: Gilbert Scher Production Company: The Embassy Director: The Embassy Executive Producer: Winston Helgason Producer: Ted Herman Director of Photography: Todd Duym Editor: Matthew Griffiths Editorial Company: Cycle Media Sound Production: Startrec (musique)/Kouz Production Music Supervisor: Lional Dray Composers: Alex Jaffray & Gilles Facérias Author: Gilbert Scher VFX Production: The Embassy theembassyvfx.com