Chartwell Retirement Residences didn't choose to tout the landscaping and the amenities they offer. Rather they chose to position their residences as the place where they understand the importance your background, personal history and experiences hold. Jennifer Howe seems like a pistol. "Make us a part of your story" is a great line, too.
Client: Chartwell Retirement Residences
Clients: Maxime Camerlain, Kristel Louboutin, Sandra Landreth-Kerr, and Sharon Henderson
Creative Agency: Alfred, Montréal
Creative Director: Jean-François Bernier
Art Directors: Jean-Luc Dion, Jean-Christophe Laniel
Writers: Marc Fabien, Martin Bélanger
Account Services: Sébastien Moïse, Carine Liberian
Strategic Planner: Nathalie Langlois
Agency Producer: Sandra Corbeil
Photographer: Geneviève Caron
Production Company: General Films
Director: Jean-François Bernier
Director of Photography: Jean-François Lord
Executive Producer: Antoine Bernier
Art Director: Francis Tremblay
Editor: Claude-Antoine Guibord
Sound Design: Olivier Rivard
Soundman / mix: François Grenon
Animation 2D/3D: Fly Studio
Media Agency: Touché OMD – Nicolas Marin, Kathy Gingras
Digital Agency: Substance Stratégies – Dominic Leger, Olivier Laflamme