CFRB 1010 Gets People Talking - Panhandlers, fly posters, bike posters, art or vandalism - guerrilla, Canada

I should have posted this ages ago and I have no good excuse except - holy crap I need a bunch of interns or something - you try to keep track of a full time art director gig, offspring, and this site lets see you remember all the posts you need to make in a day. Hehe. I need to stock up on NoDoz.

So my apologies to zig, Toronto, who sent me this campaign. This one amuses me - ads questioning ads, on top of a bunch of ads - can you get more meta-ironic? My favorite execution is the poster plastered on a wall mural asking if it's art or vandalism.

Zig says: "zig took what could be a simple OOH project to the streets of Toronto, posing provocative questions that are at the core of CFRB’s talk radio not only on billboards and TSAs, but also in the hands of panhandlers, on bike racks, on the sidewalk, plastered over advertisements, etc. The best way to explain it is, of course, visually."

Inside you'll see plenty of guerilla executions that appear everywhere from bike racks to the laps of panhandlers, CFRB 1010, an Astral Media Radio Inc. affiliate really want to get people talking.

“CFRB is talk radio; the place where today’s hotbutton issues are discussed, whether they are light and tongue-in-cheek or downright serious,” said Pat Holiday, Vice President and General Manager, Toronto, for Astral Media Radio, Inc. “It’s important that Torontonians start talking about real social issues again, and our station provides the perfect platform for people with opinions.”

“The topics that are debated on CFRB 1010 are literally everywhere, whether people choose to recognize them or not,” said Martin Beauvais, executive creative director at zig. “This campaign simply made those issues pop and come to life in a way that can’t be ignored.”

The effort launched across the greater Toronto area on August 18th. The media buy was handled internally by VPM Marketing and Media, Inc.

Ad agency: Zig