Caution

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

Contact Name: Paige Calvert (paige.calvert@ddbcanada.com)
Agency: DDB Canada

Client and Product: Pacific Blue Cross Travel Insurance
Title(s) of Ad(s): Caution
In-market Date: June 2010
Category: Billboard
Submission Type: Single

Creative Director: Dean Lee and Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager(s): Scott Barr
Print Producer: Amanda Dring
Typographer: Studio 17