Spending so much time in drought-stricken southern California makes me view this rain-drenched spot for Carhartt's Rain Defender gear with envy. Nice spot that delivers on the durability as well as the technology. It was filmed up in Washington state, too.
Trust your gear. Not your weatherman.
Carhartt Credits:
Company: Carhartt Creative Department
Creative Director: Brian Bennett
Copywriter: Brian Bennett, Mike Byrne, John Wargo
Art Director: Ron Harper
Producer: Randy Meza
Furlined Credits:
Production Company: Furlined
Director: Douglas Avery
President: Diane McArter
Senior Executive Producer: David Thorne
Producer: Greg Haggart
DP: Max Goldman
Editor: Nicholas Wayman-Harris
Editorial House: Union Editorial LA
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