On the way to the Final Four, Charles Barkley decides he needs a new nickname. Spike Lee and Samuel L Jackson helpfully supply some with some zingers. Slam Chunk. Full Court Mess. #34 with Fries. Ha.
Also, Capital One sponsors the Final Four.
Agency: DDB Chicago
Client: Capital One
EVP, Chief Creative Officer: John Maxham
Group Creative Director, AD: Mike Ackerman
Group Creative Director, CW: Travis Parr
Associate Creative Directors, AD: Brant Herzer, Michael Rosenthal
Associate Creative Directors, CW: Tyler Campbell, Carlos Rangel
AD: Brittany Druker
CW: Sean Collander
EVP, Director Integrated Production: Diane Jackson
Executive Producer: Will St.Clair
Associate Producer: Jakub Zajaczkowski
Production Manager: Polly Poulos
Talent/Music Manager: Linda Bres
SVP, Integrated Brand Leader: Chris Pultorak
Account Director: Suzanne Stovall
Account Supervisor: Betsy Leonard
Strategy Director: Josh Drueck
Director: Spike Lee
Production Company: Pony Show
Editing Company: WhiteHouse Post
Editors: Meg Kubicka, Brian Gannon
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
Finishing/Visual Effects: Filmworkers/Churchill Studios
Executive Producer: Derek DeBoard
Visual Effects Supervisor: Rob Churchill
Colorist: Fred Keller
Audio Engineer: Nick Papaleo
Music: "Escape" by Rupert Holmes