"Cape shopper finds human teeth in wallet"

This cracked me up. No, not the bizarre find of human teeth in a lost wallet, but the comments made to the article at Boston.com. Forget boogymen, now everything is guerilla marketing! Those who have been paying attention know that I have said numerous times that the use of lost wallets as ads might make people think each lost wallet is an ad in the future, so there's another I-told-ya-so notch in my old-ad-man cane.

The guy who turned in the wallet missed the boat. In another zipped compartment in that wallet was a note that says:
'Whoever finds this wallet (and my teeth!), gets a free dental checkup at Dr. We#$&ven's office."
It's a new guerrilla marketing campaign campaign that's spreading. If you find a foot in your laundry detergent, you get a free visit to the podiatrist.