Canadian Cancer Society "Fearless Challenge' (2014) 2:00 (Canada)

Cancer is scary. But the Canadian Cancer Society is looking to ease some of that fear, and raise some funds in the process, with the Fearless Challenge.

The idea is simple. Canadians can register at Fearless Challenge, name their fear, and set a dollar amount to confront it. In the process, they'll help people living with cancer do the same. The donations help fund cancer research.

The campaign is enjoying celebrity endorsements, too., with names including Jason Priestley, Canadian sports commentator and former NF player Jesse Palmer, Shannon & Sophie Tweed-Simmons, and Hedley bassist and cancer survivor Tommy Mac.

Not only that, but a few celebrities will be participating in the Fearless Challenge. Mike Bradwell, who plays for the Toronto Argonauts, will face his fear of heights by doing the CN tower walk. Actor Natalie Brown, will face her fear of swimming in a cold dark lake. Actor Italia Ricci, will face her fear of giving up control while she sits as a passenger as her boyfriend, Robbie Amell, drives a race car. And actor Jonathan Keltz, will face his fear of spiders.

To participate, here's all you Canadians have to do:

1. Film a short video stating the fear you’d like to overcome and for how much,
2. Register at FearlessChallenge.com and ask your friends and family for donations.

Once you’ve hit your fundraising goal, upload a video proving that you’ve faced your fear.

Let's take the fear out of cancer.

Client: Canadian Cancer Society
Vice President, Development & Marketing: Lesley Ring
Senior Manager, Marketing & Development: Sue Dalos
Senior Manager, Advertising & Production: Mickey Spinosa
Director, Marketing: Mike Kirkpatrick

Creative Agency: Lowe Roche
Creative Director: Mark Mason
Creative Director: Jane Murray
Associate Creative Director: Jesse Pearson
Copywriter: Jeremy Richard
Designer: Ben Coles
Account Director: Katie Musgrave
Account Manager: Hillary Pitcher
Director of Production: Beth Mackinnon
Agency Producers: Sumit Ajwani, Jonny Pottins
Strategic Planners: Jonathan Daly, Laura Davis-Saville

Production Company: Descendants
Director: James Arthurs
Executive Producer: Tasha Litt
Line Producer: Todd Huskisson

Digital Production: Lowe Profero

Digital Fundraising Agency: Charity Dynamic

Editorial: Saints
Editor: Red Barbaza

Music: "We Are the Brave" by Rebel Coast

Sound Design: Boombox

Media Agency: UM
VP Client Partner: Helen Galanis
Manager, Connection Planning: Rachael McNally
Digital Strategist: Eden Pettigrew ​​