Burger King - Born to be Flame lovers - (2024) :30 (France)

As anyone who has ever had to deal with a human babies knows, they're cute, and kind of dumb as they discover the world. Something as pedestrian and normal to us, a flame on a lit candle, looks like fascinating magic to them and several will try to eat it.

Silly baby, flames are not for kids! But flame grilled burgers are where it's at. So armed with this insight, Burger King in France went to work.

To celebrate the 70th anniversary of this iconic flame-grilled taste, BURGER KING® France has launched a campaign that features babies being captivated by the flame on their birthday cakes. The campaign, which is made up of unretouched videos found on the internet, is designed to showcase an authentic and natural response to fire that we all share.

The "Born To Be Flame Lovers" campaign was launched in France on April 3rd, featuring a 30-second film in cinemas, print ads in L’Équipe newspaper, and social media posts on BURGER KING® France's social networks. It will soon be extended to other countries.

CREDITS
BURGER KING® FRANCE

Global Director Communication & Strategy Javier Pejito
Marketing VP Burger King International Sabrina Ferretti
Global Marketing Manager Ariadna Solé
Managing Director Alexandre Simon
Marketing Director Alexandra Laviolette
Brand & Media Manager Erinna Beaudron
Media Officer Clara Bourgeois

CREDITS
BUZZMAN

Chairman & Creative Executive Director Georges Mohammed-Chérif
CEO Julien Levilain
Copywriter Gaspard Godard
Art Director Gaspard Godard
Strategic Planner Alexandre Honoré
Associate Director Loïc Coelho
Account Manager Fany Maupou
Account Executive Romane Bourdier
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
Head of Production Vanessa Barbel
Producer Chiara Prol
Motion Designer Théo Berdrin & Gaspard Godard

Sound Studio Schmooze