How do you entice people who don't know English into learning it? Tell them it's rewarding, of course. See a new campaign for the British Council from Ogilvy & Mather, Budapest inside, and yes the original tagline was in Hungarian.
Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Executive Creative Director: Dalbir Singh
Creative Director: Gabor Spielmann
Art Director: Eric Napier, Dalbir Singh
Copywriter: Dalbir Singh
Illustrator: Melinda Szentpetery, Amsterdam
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I used to work for the British Council's Design, Print, and Publishing Department. Somewhat surprised to see them using an outside agency, 'cos when I was there absolutely everything was done in-house. Then again, that was almost 10 years ago, so a lot may have changed.
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