British Airways and the Saatchis finally split.

British airways, a client so loyal to the Maurice and Charles that they even left old Saatchi a decade ago when M&C Saatchi was formed to become their first client, have now decided to put the account up for review.
M&C Will be invited to the pitch, which seems to be a money issue rather than the typical "creative differences" one.
To Brandrepublic Martin George, commercial director of BA, said:

"However, as the airline continues to face the challenges of an increasingly competitive market, we are required to review all our major contracts across the business in line with our corporate procurement policy. This means that we will review our global advertising to ensure it meets the needs of our changing business and that we manage our worldwide account in the most effective way."