A man covers the face of his lover with an image of the latest BMW. I guess that's an autophile? Mechanophilia? Mechaphilia? Mecha - okay whatever - weird?
Hold up! They know this will upset you, so they made another with the sexes reversed - now she can't get off without looking at the BMW instead of her lover's face.
Client: BMW
Creative Directors: D'Adda, Lorenzini, Vigorelli, BBDO, Milan
Copywriters: Giuseppe Mastromatteo, Pino Rozzi
Art Director: Sesse Lind
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