BMW - On the road - (2008) :30 (Spain)

Tech trivia: On the road is the first advert ever being broadcasted in High Definition to the spanish market.
Agency: SCPF

"And so I shambled after, as I've been doing all my life after people who interest me,
because the only people for me are the mad ones, the ones who are mad to live, mad
to talk, mad to be saved, desirous of everything at the same time, the ones who never
yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman
candles exploding like spiders across the stars and in the middle you see the blue
centerlight pop and everybody goes “Awww!"
Jack Kerouac, On the Road

Title: On the road
Client: BMW
Agency: SCPF
Client contacts: Hans de Visser /Nicolás Cicuèndez / Laura
Crespo
Account Team: Tomás Olabarri / Miguel Albusac
Creative Team: Toni Segarra / David Caballero / Isabel
Mart"nez
Agency Producers: Mónica Orviz / Pau Cabarrocas

Director: Hugo Menduiña
Production company: Agosto
Producer: V"ctor Mata
DOP: Sergi Vilanova
Editor: Dani Arbonès
Post-production: Infinia
Music: La Crem
Time: 30"