Leo Burnett, São Paulo, Brazil demonstrate that Big Big bubblegum allows you to make really big bubbles with this "pop-up" effect magazine ad.
Creative Director, Ruy Lindenberg
Art Director, Luis Catapano
Photographer, Dercílio Vanzelli
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
They just couldn't afford the model release fee so they covered the face!
It's an okay idea but not the best I've ever seen. Then again, in a country that bans billboards, this could well be the best way to reach your desired audience.
- reply
PermalinkLooks like a kids magazine, and you know, for kids it's all about how big the bubbles you can blow get. I'm sure the target market adores this ad. :)
- reply
PermalinkNeat idea, but once those things start to fall apart it would probably interfere with opening & closing the magazine properly.
- reply
PermalinkCool.
- reply
PermalinkAm I alone in seeing a big pink arse there?
- reply
PermalinkI see it mostly in the third shot, where the magazine is bent back, and the person's head appears smaller than the bubble.
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."
- reply
PermalinkAn arse with a bizarre rash? Maybe.
- reply
PermalinkThanks for the commentaries. This part was propagated and the a was not expensive sufficient point to make impracticable it. More commentaries: http://www.thecoolhunter.net/ads/Arcor-Bubble-Gum-Ad/ http://adsoftheworld.com/media/ambient/arcor_bubble http://www.ccsp.com.br/ultimas/noticia.php?id=29780
Abs
Catapano, Luis.
- reply
PermalinkGreat ad, well done.
- reply
Permalink