Becks biggest endorsment deal yet - £40million from a three-year contract with Gillette. You'd think that after contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer he'd soon be overexposed, each time I go to the movies here I catch Beckham in two different brand-ads, usually Police and Adidas. Beckham will make his debut in pan-european commercials next month, and his image will be used in the global launch of a new battery-operated razor.
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I don't go to the movies so I don't have to have him in my lap :)
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PermalinkHe is so overexposed. Its to much, but I guess he knows it and just want to the last "few" dollors in the bank...
zzzzz...
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Permalinkhe's so overexposed he'll burn out soon. Signing with Gilette is a sign of jumping the shark.
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PermalinkHow much of that will Posh Spice get when she inevitably lip-synchs for divorce?
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Permalinkit's getting out of hand...becks is getting to be like how michael jordan advertises for way too many products- batteries, hotdogs, shoes, apparel, etc...doesn't it not help the brand when the sports celeb or any celeb for that matter has spread themselves so thin that they are associated with more than 3 brands they back? Personally I'd direct a brand to avoid using a celeb like becks, or Jordan, for that reason.
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PermalinkMach3 Power review - cowboy X has tried the vibrating battery-operated razor.
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PermalinkBecks may be overexposed but he still CAN SELL U almost everything. Why? Coz he's a super-icon. And at the end of the day, all it matters for big branded companies is the "ka-ching" at the register. So, for now, expect to drink, eat, sleep, drive, shave, run--with Beckham.
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PermalinkThe ads with Becks in it are airing here now. Basically, it's black and white cheese (like the Angel-ad shown during the superbowl) with a total of two and a half seconds of Beckham. That cost Gillette
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PermalinkThe spots airs in Swe too. Boring. Gillette should have put their money on invention instead, or getting the swedish players to shave. It must be pretty hot with a beard, playing in Portugal.
I looking forward to the ads on a new book: "Missing the goal - but failure is a way of learning". A book about believing in oneself with interviews with Beckham and Zlatan.
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