It was rather sad news to hear that 
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Please please don't let WPP drop the "World's local bank"-thought. It's perfect.
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PermalinkQuestion is: is it possible to use it in many other ways than those already done? I would say that the tag is good but maybe they should change the concept round it? I think it's refreshing for a brand changing creative platform from time to time.
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PermalinkStuff was ho-hum from the start.
But methinks it being a bank and all may be why the work is overrated.
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PermalinkWanted to share this link - someone rags on this campaign ins a rather funny fashion. Such trite superficialities include, for example, the different shapes of the American and British football (a surprise to absolutely nobody), the fact that the Japanese read books from right to left (gosh mister bank! what amazingly obscure facts you know!) and that insects westerners may regard as pests are sometimes eaten, in countries like Thailand. Which is true (as every schoolboy knows), but it
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PermalinkHey does anybody know who the woman in the HSBC Chrysanthemums ad is? you know the one in Italy! She's beautiful!
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