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aahh.. Then it makes sense, thought it was badland stuff.
Robert/Boisen did the JetSetsociety aswell... Allso an anti IKEA organisation. But then it was the upperclass that fought their exclusive right to own status symbols. Kind of same area.
It could have been a rip-off thing again... Just like the like www.ikea-fans.dk and very simelar www.ikeafan.nl
Viralmeister you obviously work in buzz markedting, congrats!
I still think this a good step toward making the viral marketing a serious business. I agree that all kinds of viral advertising should be included, but I don't see why this awardshow not is able to award the "buzz marketing" - There is 12 categories!? As long as its innovative and creative, if not I don't see why it should be awarded.
The way I understand this P&G Tremor project is that they kind of suck up to/pay? the "in the know" people to praise their products to their friends. Should that be awarded?
Maybe you can point a "buzz marketing" case that should be awarded in this years version of the Viral Advertising Award? Anyway if you know the people in the jury you should point this out to them.
And while your at it, ask Brody what kind of font he used for the Menu? I can't figure out which type is used here. The copy is definitely "Verdana", so Dabitch is right on that one. Try make "ctrl" in the flashmovie and zoom.
Anyway I hope this award will help convince clients to make the budgets for viral film production bigger and inspire lots creative around the world.
I think is a good thing that somebody is taking the viral marketing serious and making a awards show for it. Specialy with Tivo and alikes around.
Offcourse all the other awardsshows allso have some cyber categori, but only one. Its like making billboards compete with print-ads.
I think the site looks pretty good, its got a good serious feel to it, (even though the menu don't work on safari ;) And nice to see stuff by Brody again. (ahh.. he opened the researchstudios.com in 1994, thats where his been)
I agree thats their is way to many awards around, (Cannes, D&AD, Eurobest, Clio, One Show etc.) But I haven't heard about any serious viral awardshow before, maybe its me? But anyway I look forward to this one.
"Asking Lycos Viral Chart"!? - Its like making a MTV-award out of it. Offcourse we need a good jury for any award show, if this one perfect I don't know. But at least have a Jury, NOT the wievers voice.
Helvetica where? Please show me... There is not sign of it on viralawards.com thats for sure!
Well, I wish this awardsshow the best of luck!
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