A man's suitcase gets lost while he's on vacation.
Losing luggage at the airport is a bummer, but for the protagonist in Heinz's new ad, it's a complete disaster. In the commercial, we witness a man arriving at his vacation destination, only to realize that his luggage is missing. The rest of his trip is filled with misery. And weeping. A lot of weeping. What could have been in that suitcase to cause such a profound sense of loss?
Credits:
Agency: W+K London
Chief Creative Officers: Ana Balarin, Hermeti Balarin
Creative Directors: Juan Sevilla, Joe de Souza
Creatives: Chelsea Thorley, Hannah Fortune
Production Company: Biscuit Filmworks x Revolver
Director: Steve Rogers
Director of Photography: Rob Hardy
Production Designer: Jon Henson
Stills Production Company: Making Pictures Productions
Photographer: Kamilla K Stanley
Director of Photography: Louis Mackay
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