Barilla and Le Pub celebrate the premium Al Bronzo pasta range with a modern twist of a Disney classic

The pasta brand recreates the memorable Lady and the Tramp spaghetti scene in honour of the legendary film studio’s 100th Anniversary.

Milan, 21st March 2023 – Barilla Al Bronzo is the ideal ingredient to impress diners and create a memorable meal, whatever the occasion. It’s made up of a custom blend of responsibly sourced, highest quality non-GMO semolina, expertly crafted using an innovative micro-engraved bronze die method in forming the dough. It also has a special rough and textured surface, which holds the sauce to the last delicious bite.

Barilla’s most premium offering is perfectly cast in the brand’s modern take on Disney’s classic film, which coincides with the legendary studio’s 100th anniversary year. The recreation also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the star couple.

With a reinvented traditional method, Lavorazione Grezza, that ensures an unprecedented rough texture, and the touch of the Italian genius chef, everyday meals turn into an intense and premium pasta moment never experienced before.

The pasta brand has conducted a survey finding out that family, friends, and food are more important than ever in the current global climate, as 55% of people surveyed would like to spend more time with family and friends this year, and 29% would like to experience more quality moments with loved ones. This survey also shows that 49% of European markets surveyed said they would feel an increase in happiness and togetherness if they were able to spend more time with family or friends.

“Now more than ever, it’s important we do our best to provide people with what they want to facilitate their lifestyle choices. Our research has shown that quality is a common theme for us all in 2023. The Al Bronzo range is about upgrading the quality of life while enabling consumers to find the same spark for adventure as the one captured in our re-imagining of the Lady and the Tramp. As a food brand, we want the energy being served in plates of our pasta to help elevate the dining experience and create memorable meals for everyone to enjoy.”- Ilaria Lodigiani VP Global Marketing, Barilla

"Barilla Al Bronzo campaign gives pasta moments a new surprising intensity, this is why the re-creation of the Disney classic ‘Lady and the Tramp’ spaghetti scene is the perfect reflection of an unforgettable moment in life through food. For Barilla and Le Pub, it's very important to give an in-depth experience when cooking pasta as it brings more joyful moments in life when sharing with the loved ones. By reinventing pasta moments into intense experiences, Barilla and Le Pub are committed to giving true quality moments of life." - Bruno Bertelli, Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy.

CREDITS | BARILLA AL BRONZO DISNEY
PUBLICIS ITALY / LE PUB
Global CEO of Le Pub, Global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy:
Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
CCO Publicis Italy: Mihnea Gheorghiu
Global Executive Creative Director: Riccardo Fregoso
Global Executive Creative Director: Selim Unlusoy
Creative Director: Michela Talamona
Creative Director: Fabrizio Tamagni
Copywriter: Matteo Gemelli
Art Director: Angela Celano
Head of Strategy: Niccolò Rigo
Strategy Director: Ricardo Coen
Senior Experience Strategist: Antonio Jorgaqi
Global Client Service Director: Simona Coletta
Groupe Client Service Director: Federica Papetti
Account Director: Sara Moreni
Account Executive: Filippo Baldi
Digital PR Manager: Carol Verde
Head of Social and Content: Valentina Salaro
Senior Content Manager: Vincenzo Di Carlo
Chief Creation Officer: Francesca Zazzera
Producer: Cinzia Morandi
Head of Digital Production: Vittorio Cafiero
Digital Project Manager: Ornella Scarparo
Head of Creative Technology: Mauro Mazzei
Production and print managers: Tina Paolella, Daniela Inglieri
Photographer : Ale Burset
Prost-production: Diego Speroni
Art Buyer: Rossana Coruzzi
BRW FILMLAND
Production Company: BRW Filmland
Director: Xavier Mairesse
DP: Chriss Ross
Executive Producer: Caterina Bussinello
Executive Producer: Barbara Brown
Head of Production: Francesco Narducci
Line Producer: Liza Fisher
Art Director: Andrea Rosso
Stylist: Roberto Chiocchi
Food Stylist: Francesca Alberoni
VIDEO POST PRODUCTION
Editor Dir Cut: Lorenzo Colugnati
Editor: Enrico Munarini
Grading: Julien Alary
VFX: EDI
VFX Supervisor: Claudio Bellizzi
Online video: TEX Srl
Post-Production Supervisor: Nicola Scarpinato
Editor Digital Assets: Luca Tassera
AUDIO POST
Sound Design: Disc to Disc
MUSIC
Music: Magma Music Agency
Music Supervisor: Michael Bertoldini
Executive Music Producer: Seppl Kretz
Music Producer: Gyo Kretz
Editor: Magma Music Publishing
Composers: Stan Koch & Federico Solazzo
Author: Stan Koch & Federico Solazzo
Title of the piece: A long time coming
Country of origin: Netherlands
Publisher: Walt Disney Music Company (ASCAP) © Renewed. All Rights Reserved.
Composers: Sonny Burke
Author: Peggy Lee
Arranger: Magma Music Agency
Title of the piece: Bella Notte
Country of origin: USA
PR STRATEGY
MSL