BBH London do a simple illustration to celebrate the worlds most fuel efficient sports car. It's so simple, Volkswagen is jealous.
Richard Kennedy (Typographer)
Paul Zak (Photographer)
Nick Gill (Executive Creative Director)
Kevin Stark/Nick Kidney (Creative Director)
Victoria Daltrey (Art Director)
Will Bingham (Copywriter)
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I'm more inclined to congratulate the client for producing an advert without metal than the creative team for suggesting it. But since the visual does really fit the message, I have to congratulate them too. Wish it was my idea. And client.
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